In this episode, host Taylor Baker speaks with Alicia Powers, President of Price Builders and a former Air Force veteran, about building a construction business, modernizing legacy operations, and leading with curiosity in a traditionally male-dominated industry.
What You’ll Learn
- How Alicia transitioned from a military career into residential construction and entrepreneurship
- Why macroeconomic factors like interest rates and housing costs directly shape demand in the remodeling industry
- The importance of modernizing digital presence, including websites and SEO, for legacy businesses
- How personal branding and authenticity can differentiate a business, especially in underrepresented industries
- The challenges of building marketing systems, CRM infrastructure, and data tracking from scratch
- Practical ways AI can enhance operations, from communication tracking to client visualization tools
- Why estimating in construction remains complex and difficult to fully automate despite AI advancements
- How curiosity and genuine interest in people drive stronger leadership, relationships, and business outcomes
Alicia’s story highlights the intersection of grit, adaptability, and innovation required to grow a business in a complex and evolving industry. From leveraging AI tools to navigating economic uncertainty and redefining leadership in construction, her approach underscores the value of clear communication, continuous learning, and building meaningful connections. Ultimately, her journey reflects how combining technical expertise with human-centered leadership can create both business success and lasting impact.
To learn more about Alicia Powers and their work, visit PriceBuilders.com.