In this episode, host Taylor Baker speaks with Caitlin Antel-Wilson, founder and CEO of FullGood, about building a specialized logistics and fulfillment company for food and beverage brands and the operational gaps she set out to solve. Their conversation centers on scaling a niche business, supporting emerging CPG brands, and bringing transparency and care to a complex supply chain.
What You’ll Learn
- How identifying gaps in an industry can lead to a highly differentiated business opportunity
- Why food and beverage brands require specialized logistics solutions compared to general 3PL services
- The importance of transparency and communication in fulfillment and supply chain operations
- How Caitlin leveraged her background in agriculture and logistics to build domain expertise
- The challenges emerging brands face after product creation and how fulfillment becomes a critical next step
- Why high-touch, “white glove” service can be a competitive advantage in logistics
- The role of infrastructure investment and certifications in scaling a fulfillment business
- How building strong relationships with clients helps support long-term growth and trust
Caitlin Antel-Wilson’s journey highlights the power of combining industry experience with a clear understanding of unmet needs to build a business that truly serves its customers. By focusing on a niche and prioritizing service quality, she has created a company that not only solves logistical challenges but also empowers brands to grow with confidence.
To learn more about Caitlin Antel-Wilson and their work, visit FullGoodFulfillment.com.