In this episode, Host Taylor Baker sits down with Ben Elkins, CEO of Utah Broadband and Airebeam Fiber Internet, to discuss how he’s scaling regional internet providers with a long-term ownership mindset, a disciplined approach to network expansion, and a strong focus on customer experience in underserved markets.
What You’ll Learn
- Why household connectivity demands have changed dramatically, and how upload and download needs shape today’s network decisions.
- How long-term ownership (versus short-term private equity pressure) influences investment horizons, service priorities, and growth strategy.
- A practical framework for deciding where to deploy fiber, including market research, community input, and cost realities like terrain and build complexity.
- How to compete in crowded broadband markets without relying on teaser pricing that spikes later—and why pricing trust matters.
- What “white glove” service looks like in internet service delivery, from in-house technicians to locally based customer support.
- How grassroots, in-person community marketing can outperform generic outreach in targeted neighborhoods and high-density housing communities.
- Why marketing performance needs daily attention, and how tracking competitive moves and acquisition costs supports smarter decisions.
- Leadership habits that help operators scale: knowing your numbers, building strong teams, motivating people differently, and staying committed to continuous learning.
Across both companies, Elkins emphasizes that sustainable broadband growth comes from disciplined capital allocation, real community engagement, and operational excellence—especially in areas where reliable internet access can meaningfully improve daily life. The conversation highlights how a customer-first approach, paired with strategic expansion and strong leadership, can build durable advantage in a capital-intensive, competitive industry.
To learn more about Ben Elkins and their work