In this episode, host Taylor Baker sits down with Kyle Chiasson, President of BOR Franchising (Best Option Restoration), to discuss how a purpose-driven restoration company has scaled nationally through strong relationships, disciplined operations, and a thoughtful approach to technology. Together, they explore what it takes to grow a franchise system while keeping focus on the people served during their hardest moments.
What You’ll Learn
- Why property restoration functions like an “emergency room” for homes and how that mindset shapes service standards and urgency
- The two core growth levers that matter most in a franchise system: helping existing locations grow and awarding the right new partners
- How relationship-driven marketing (insurance agents, property managers, plumbers, and referral partners) outperforms transactional outreach in a niche category
- What “leave the world better than we found it” looks like as a practical business principle for franchisees, vendors, and customers
- How simplifying the business and filtering out distractions helps leaders execute consistently, especially while scaling
- Why long-term thinking and trusting the process are competitive advantages in a world optimized for instant gratification
- How proprietary project management and CRM infrastructure can create consistency across locations and where automation can unlock efficiency
- How to use AI tools responsibly for decision support (and why sourcing and verification matter to avoid confident inaccuracies)
This conversation reinforces that sustainable growth is rarely about a single tactic—it’s about aligning mission, relationships, and repeatable systems, then improving them over time. Kyle’s perspective highlights how franchising can offer entrepreneurs a proven playbook and support structure, while also creating meaningful local impact when the work is done with care and consistency.
To learn more about Kyle Chiasson and their work.