In this episode, Host Taylor Baker sits down with Dr. Julie Hanks, owner and executive director of Wasatch Family Therapy and a longtime marriage and family therapy leader, to discuss what it takes to build a mission-driven mental health practice that scales while staying deeply human. Together, they explore sustainable growth through people-first leadership, trust-building marketing, and thoughtful use of technology in clinical care.
What You’ll Learn
- How a clear founding vision can guide both service delivery and company culture as you grow.
- Why investing in your team’s development (not just expansion) is one of the most reliable growth strategies.
- Ways to build a strong clinical brand by earning trust directly with the people you serve over time.
- How to create a workplace that supports real work-life integration, especially for clinicians balancing family and career.
- Why training pipelines (interns, associates, supervision, partnerships with schools) can strengthen quality and long-term hiring.
- How outcome tracking and client feedback loops can improve care quality and accountability session by session.
- Practical, ethical uses of AI in healthcare especially for reducing admin load while protecting privacy and compliance.
- The business fundamentals many service professionals wish they learned earlier, and how systems make growth more sustainable.
At its core, this conversation highlights a modern approach to scaling a service business: lead with care, build systems that protect quality, and grow by helping people clients and clinicians alike thrive. Dr. Hanks shares how long-term trust, a clear mission, and disciplined use of technology can expand impact without sacrificing the relational heart of therapy.
To learn more about Dr. Julie Hanks and their work.