In this episode of the Achieve Podcast, host Taylor Baker speaks with Kelly Hagg, CEO of Boulder Dog Food Company, about transitioning from a long corporate career in asset management into the world of consumer packaged goods and premium pet products. The conversation explores entrepreneurship, rebranding, AI-driven operations, and the challenges of scaling a manufacturing-based business while staying true to product quality and company values.
What You’ll Learn:
- How transferable leadership and operational skills can help professionals successfully pivot into entirely new industries
- Why strong branding and modern marketing systems are critical for unlocking growth in established businesses
- How AI tools can streamline operations, improve customer relationship management, and uncover business insights
- The importance of building direct relationships with customers through personalized communication and data-driven outreach
- Why gradual scaling in digital advertising is often more sustainable than aggressively increasing spend too quickly
- How operational constraints in manufacturing can shape strategic decisions around product focus and growth
- Why brand awareness and storytelling are essential, even for companies with long-standing reputations and loyal customers
- How supporting independent retailers and maintaining product integrity can strengthen long-term brand identity
Throughout the conversation, Kelly shares the realities of modernizing a legacy business while balancing growth, operational efficiency, and financial discipline. His insights highlight the challenges entrepreneurs face when entering unfamiliar industries, as well as the opportunities that emerge through innovation, adaptability, and a clear commitment to quality. The episode offers a practical look at scaling a purpose-driven company in today’s competitive marketplace.
To learn more about Kelly Hagg and his work, visit boulderdogfoodcompany.com.