In this episode, Host Taylor Baker sits down with Rich Potter, co-founder of Blink Board Media and a franchise broker, to explore how local businesses and aspiring owners can use modern marketing, advertising, and AI tools to accelerate growth without losing the human touch.
What You’ll Learn
- How Rich’s path through sales, franchising, and advertising shaped a practical, results-first approach to marketing.
- Why local, in-the-wild attention (where people already are) still matters—and how to think about offline and digital channels together.
- How to evaluate advertising opportunities by focusing on placement, audience behavior, and measurable outcomes.
- Ways entrepreneurs can use AI tools like ChatGPT to speed up learning, research, and execution—especially in outreach and messaging.
- Why treating AI as an ongoing education (not a one-time skill) is essential as tools and best practices change quickly.
- How to build simple marketing systems that create consistency—so growth doesn’t depend on bursts of motivation.
- What it looks like to balance automation with authenticity, ensuring marketing feels personal rather than mass-produced.
- How partnerships and shared strengths (including working with family) can expand capacity and make the entrepreneurial journey more sustainable.
Rich’s conversation with Taylor reinforces that growth is rarely about a single tactic—it’s about building repeatable systems, staying close to real customer behavior, and using AI as a practical assistant to move faster and think clearer. With a grounded perspective on both franchising and advertising, Rich emphasizes steady improvement, smart experimentation, and marketing that supports the long game.
To learn more about Rich Potter and their work.