In this episode, host Taylor Baker sits down with Yehuda (Yuda) Kogan, co-founder and CEO of Lin Health, to discuss how his team is using evidence-based, tech-enabled behavioral care to help people reclaim their lives from chronic pain while navigating the complexity of selling into modern healthcare.
What You’ll Learn
- Why chronic pain outcomes improve when care targets the nervous system and behavioral patterns, not only symptoms and procedures
- How focusing on patient adherence and real-world engagement shapes product design in healthcare
- What Lin Health learned from an early pivot and why doubling down on behavioral therapy became central to their model
- How measurable patient success becomes a growth engine by strengthening provider advocacy and payer confidence
- Why providers are often the most effective “evangelists” in healthcare go-to-market strategies
- How to tailor messaging and proof points when you must serve patients, providers, and payers at the same time
- Where AI and automation can create leverage in healthcare operations, especially in reducing administrative overhead and scaling care delivery
- Why hiring the right leadership team and building a diverse, high-trust culture is a non-negotiable advantage in complex markets
Across the conversation, Yehuda emphasizes that scaling a healthcare company requires relentless focus on delivering clinical value, proving outcomes with data, and aligning incentives across stakeholders. He also highlights the role of thoughtful team-building and clear purpose, noting that entrepreneurship is most sustainable when it’s rooted in impact and personal growth, not just financial outcomes.
To learn more about Yehuda Kogan and their work.