In this episode, host Taylor Baker speaks with David Arkin, founder of David Arkin Consulting and a former media executive, about building a modern consulting business that blends strategy with execution. The conversation centers on how media companies can drive growth through sponsored content, AI-driven workflows, and practical, hands-on support.
What You’ll Learn
- Why traditional consulting models fall short and how execution-focused support creates more value
- How David transitioned from journalism and media leadership into entrepreneurship and consulting
- The importance of combining strategy with implementation to deliver measurable business results
- How sponsored content has become a major revenue driver for media organizations
- Why storytelling is a competitive advantage for brands and advertisers
- How to approach AI adoption by focusing on real workflow inefficiencies rather than trends
- The value of deeply understanding client operations before making recommendations
- How small, targeted automation solutions can dramatically increase productivity and efficiency
David Arkin’s approach to consulting highlights a shift in the industry from theoretical advice to hands-on partnership. By focusing on execution, understanding client needs at a granular level, and leveraging tools like AI to solve real problems, he demonstrates how businesses can unlock growth and efficiency in practical, scalable ways.
To learn more about David Arkin and their work, visit davidarkinconsulting.com.