In this episode, host Taylor speaks with Michelle Killebrew, founder of Pegasus Strategy Co. and a seasoned executive in marketing technology and enterprise growth, about navigating modern go-to-market strategy in an AI-driven landscape. The conversation centers on how leaders can balance emerging technologies with human insight to build effective, scalable businesses.
What You’ll Learn:
- How diverse experience across startups, enterprise, and consulting shapes stronger strategic thinking
- Why being a “builder” mindset is critical for driving innovation and growth
- The evolving role of AI in marketing, hiring, and business operations—and its current limitations
- How over reliance on AI-generated content and automation can reduce trust and clarity
- Why human networks, referrals, and peer insights are becoming more valuable in decision-making
- The importance of ecosystem partnerships in delivering better outcomes for clients
- How to approach go-to-market strategy in a rapidly changing technology environment
- Why adaptability and critical thinking are essential as AI capabilities continue to develop
This conversation highlights the tension between technological advancement and human judgment, emphasizing that while AI can accelerate processes, it cannot replace the trust, nuance, and relationship-driven insights that underpin effective business strategy. Michelle underscores the importance of staying grounded in real-world experience and leveraging networks to cut through noise and make smarter decisions in an increasingly complex landscape.
To learn more about Michelle Killebrew and her work, visit pegasusstrategy.co.